AI replies included on every plan.
No per-message meters to watch. Every plan includes a generous number of conversations a month — more than almost any single-location business will use — with a flat, published rate if you ever go over.
Starter
Solo operators and two-person teams
R699/month
Start on Starter- WhatsApp channel
- Up to 40 conversations/month included
- Lead qualification and booking
- Daily 07:00 WhatsApp brief
- 1 seat
- Email support
Growth
The plan most service businesses run on
R2,499/month
Start on Growth- Everything in Starter
- Up to 150 conversations/month included
- All channels — Meta Lead Ads, Instagram, Messenger, web forms, email
- AI-drafted quotes with PDF delivery
- Monthly revenue attribution report
- 5 seats
- WhatsApp support, SA hours
Premium
Multi-team operations and franchises
R6,499/month
Talk to us- Everything in Growth
- Up to 400 conversations/month included
- Automated quote follow-up sequences
- Unlimited seats
- Custom branding on quotes and messages
- Priority support with a named contact
- Quarterly strategy review
Prices exclude VAT. Month-to-month, cancel any time. A "conversation" is one lead's exchange with your AI agents in a calendar month. Extra conversations beyond your plan's included amount are billed at a flat R5 each — most single-location businesses never come close to their limit. WhatsApp Business Platform fees for messages we send on your behalf are included in the prices above.
What it has to earn to pay for itself
Illustrative example — swap in your own average job value and margin once you're live.
Growth plan cost per month
jobs/month to break even, on a R6,000 average job at 30% margin (R1,800 gross profit/job)
Everything Nurturly books after that first 1.4 jobs
Questions
Do you charge per message or per AI credit?
No. Every plan includes a generous number of conversations per month — see the caps above. You only pay extra if you go over, at a flat R5 per additional conversation.
Will the AI sound robotic?
You set the tone of voice during setup and can save real example replies — it's built to sound like your business, reviewed by you before it ever talks to a lead.
Can it send something without my approval?
Quotes always wait for your yes. Day-to-day replies to leads go out automatically within the guardrails you set, and you can pause any agent in seconds if you ever want to step in.
How long does it take to launch?
Most businesses are live within 7 days of signing up — see how it works.
What if it doesn't work for my business?
Month-to-month, cancel any time. No lock-in contract, no long onboarding fee to walk away from.