Every lead gets an answer in seconds. Even at 21:00 on a Sunday.
Nurturly is an AI revenue department for South African service businesses. It replies on WhatsApp the moment a lead comes in, qualifies them, books the job, and sends you one message every morning telling you what happened and what needs you.
The whole business, in one place
You'll open it once a week. It works every hour.
Most days the morning WhatsApp is all you need. Everything below is there when you want to look.
One WhatsApp at 07:00. That's the dashboard.
- Every lead from yesterday, answered and scored
- Today's bookings, with who's on each job
- Exactly what still needs your yes
Good morning Sipho ☀️
Yesterday: 7 new leads, all answered. 4 qualified, 2 site visits booked, 1 not in your area.
Today: Wed 09:30 Thabo M — Fourways re-marbelite. 14:00 Lindiwe D — Randburg pump replacement.
Needs you (2)
1. Reply "yes" to send Johan's quote
2. Reply "yes" to approve Nomsa's follow-up
07:00 · Nurturly
| Lead | Source | Status | Score |
|---|---|---|---|
| Thabo Mokoena | Meta Lead Ads | Booked | 85 |
| Lindiwe Dlamini | Instagram DM | Qualifying | 55 |
| Johan van Wyk | Website form | Quote sent | 75 |
| Nomsa Khumalo | Going cold | 25 | |
| Riaan Pretorius | Messenger | Booked | 90 |
Every conversation, logged and visible.
Nothing happens in a channel you can't see. Take over any thread any time.
Median first reply
Including weekends
Lindiwe Dlamini · Instagram DM · Randburg
Sipho joined the conversation · AI paused
Quotes drafted for you. Sent only when you say so.
Every quote uses your saved services and prices — never invents one.
Thabo Mokoena — Fourways
Leads answered
(100% within 60s)
Jobs booked
(+14 vs July)
Quotes accepted
(of 34 sent)
Revenue attributed
(on R2 499 spend)
Illustrative figures from a founding-client pilot — your monthly report is built from your own leads and revenue log.
Live in 7 days, and we do the setting up
- 1You tell us about your business — services, prices, tone, and what to never promise.Day 1
- 2We connect your WhatsApp number and website chat.Day 2–3
- 3You test the agent yourself and we tune anything that's off.Day 4
- 4You go live — real leads, real replies, your first morning brief.Day 5–7
You're not losing jobs on price. You're losing them on Tuesday afternoon.
jobs go to whoever replies first — and most owners can't watch WhatsApp between site visits.
follow-ups a quote typically needs before someone says yes — the ones that usually never get sent.
hours of admin added to your week. Nurturly runs the replies; you approve the quotes and read one message a day.
Built for how SA service businesses actually run
One to twenty staff. No IT department. No time to babysit software.
Nurturly is built around the way small service businesses in South Africa actually operate — owner-led, WhatsApp-first, and too busy on-site to run a CRM.
Pipeline
Priority leads
The rest of the story
How it works
Six things that happen before you've read the message
The mechanics, end to end.
Read →Pricing
AI replies included on every plan
What it costs, and what it has to earn back.
Read →Why us
The 2-minute response guarantee
What we promise, and how we prove it.
Read →Resources
Everything we've learned about winning the job
Free guides, no gated PDFs.
Read →