Terms of Service

Last updated: 5 September 2026

These terms govern your use of the Nurturly platform ("Nurturly", "we", "us"), an AI-powered lead response, qualification and revenue-attribution service for South African service businesses. By signing up or using the platform, you agree to these terms.

The service

Nurturly replies to your leads on connected channels (WhatsApp and, on eligible plans, Meta Lead Ads, Instagram, Messenger, web forms and email), qualifies them, can draft quotes for your approval, and sends you a daily summary. Features available depend on your plan — see pricing.

Billing and plans

Plans are billed monthly in advance, in South African rand, excluding VAT. Plans are month-to-month with no lock-in contract — you may cancel at any time, effective at the end of your current billing period. Prices, included conversation limits, and overage rates are as published on our pricing page at the time of billing, and may change with notice for future billing periods.

Your responsibilities

• You are responsible for the accuracy of the business information (services, prices, policies) you provide, since the AI only ever states what you've given it.
• You are responsible for having a lawful basis to contact any lead or customer data you import or connect, in line with POPIA.
• You must not use Nurturly to send unsolicited marketing messages, or in any way that would violate WhatsApp's or Meta's own platform policies.

Our responsibilities

• We will process personal information in line with our Privacy Policy and POPIA.
• We will honour opt-out (STOP) requests within 60 seconds, permanently, per channel.
• We will not send a message on your behalf without a recorded lawful basis for that contact.

The 30-second response guarantee

Full terms for the guarantee described on our Why us page will be set out in your service agreement at sign-up, including what counts as a qualifying miss and how a credit is applied.

Limitation of liability

Nurturly is provided on an "as is" basis. While we build the platform to reply accurately and only state information you've provided, we are not liable for business outcomes (bookings, revenue, or lost opportunities) that depend on factors outside the platform's control, including your own pricing, availability, and service delivery. Our total liability under these terms is limited to the fees you paid us in the three months preceding a claim.

Data ownership and export

You own your business and lead data. You may request a full export or deletion of your data at any time — see our Privacy Policy.

Changes to these terms

We may update these terms from time to time. Material changes will be communicated to active clients before they take effect.

Governing law

These terms are governed by the laws of the Republic of South Africa.

Contact

Questions about these terms: hello@nurturly.co.za